Dickies Workwear

Director / David Blood

This was a client direct campaign we did for Dickies. Mark Krauter was the creative director for the Dickies in-house ad agency. A documentary approach seemed well suited to the unusual place Dickies has in the workwear market - a position that values authenticity as well as quality.  We shot in Austin, Dallas, Los Angeles, Minneapolis, and Normal Illinois.  ReelFX handled the post.